Museums and the Web
An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.
Mini-Workshop on How to Evaluate Success
Type:
Session
Date & Time:
April 8, 2011 - 10:00am - 11:00am
Location:
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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
In mid 2010 a group of 24 organisations and agencies from across the cultural heritage and arts sector in the UK began collaborating on a piece of action research addressing the issues around 'evaluating online success'. This mini-workshop will present the findings of the project to date, along with several case studies from partner institutions, anonymised where necessary, demonstrating the impact of metrics customisations, cross-sector audience segmentation, and benchmarking.