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Making Sense of Numbers: A Journey of Spreading the Analytics Culture at Tate
Elena Villaespesa, Tijana Tasich, Tate, United Kingdom
Abstract
Blow Up Your Digital Strategy: Changing the Conversation about Museums and Technology
Robert Stein, Indianapolis Museum of Art, USA
Abstract
How much storage will your museum need in the next five years? What is the best way to leverage electronic media and social networks to engage new museum audiences? When should we invest in a new online collection or a new website? These questions and many more plague museum technology professionals who are struggling to justify the investments in technology and staff that leverage these tools for the best purposes of the museum. The creation of Digital Strategy documents for museums seems to be a common approach to addressing these concerns, attempting to insert thoughtful planning and strategic thinking about technology into the conversation at a senior management level. While it’s hard to argue with the logic of developing a step-by-step plan for technology investment, is it possible that by ghettoizing technology strategy to a realm apart from the larger strategy of the museum, we will only succeed in highlighting the perceived gaps that exist between technology issues and those of real importance and permanence for the future of museums?
Keywords: digital strategy, technology strategy, museum administration, professional development, mission, strategic planning, metrics
Clicks that Count: Achieve and Measure Online Success with Google Analytics & AdWords (Google Analytics Custom Dashboard Workshop)
Since its introduction in 2005, Google Analytics has become "the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites" (http://en.wikipedia.org/wiki/Google_Analytics).
What do we really know about social media in museums?
With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions?
Making sense of numbers: a journey of spreading the online metrics culture across Tate
Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.
Going further with web metrics with Seb Chan
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
Blow Up Your Digital Strategy: Changing the Conversation about Museums and Technology
How much storage will your museum need in the next 5 years? What is the best way to leverage electronic media and social networks to engage new museum audiences?
Rethinking Evaluation Metrics in Light of Flickr Commons
Paula Bray, and Sebastian Chan, Powerhouse Museum, Australi; Joseph Dalton, New York Public Library, USA; Dianne Dietrich, Cornell University Library, USA; Effie Kapsalis, Smithsonian Institution Archives, USA; Michelle Springer and Helena Zinkham, Library of Congress, USA
Abstract
In the past several years, cultural heritage institutions, including archives, libraries, and museums, have been placing their collections in Web spaces designed for collaboration and communication. Flickr Commons is one example of a highly visible space where cultural heritage institutions have partnered with a popular social networking site to provide greater discovery to, access of, and opportunities to interact with image collections on a large scale. It is important to understand how to measure the impact of these kinds of projects. Traditional metrics, including visit counts, tell only part of the story: much more nuanced information is often found in comments, notes, tags, and other information contributed by the user community. This paper will examine how several institutions on Flickr Commons - the Library of Congress, the Powerhouse Museum, the Smithsonian, New York Public Library, and Cornell University Library - are navigating the concept of evaluation in an emerging arena where compelling statistics are often qualitative, difficult to gather, and ever-changing.
Keywords: Flickr, metrics, evaluation, crowdsourcing, statistics, images
How to Evaluate Online Success? A New Piece of Action Research
Jane Finnis, Culture24, United Kingdom; Seb Chan, Powerhouse Museum, Australia; and Rachel Clements, Central Saint Martins, United Kingdom
Abstract
How to measure and define the success of cultural websites and online services is a problem common to all parts of the cultural sector – museums, archives, galleries, arts organizations, libraries and publishers. Worse, funding agencies and government departments lack the expertise to offer guidelines or set standards. The result is a confusing mixture of statistics and reporting that reveals little about genuine user satisfaction.
In mid-2010, a group of 24 organizations and agencies from across the cultural heritage and arts sector in the UK began collaborating on a piece of action research addressing the issues around 'evaluating online success'. Coordinated by Culture24 and working with Seb Chan, the groups of institutions have been developing a framework and best practice guide for measuring online projects both on organizational websites and those presented through social media channels.
Keywords: evaluation, metrics, evaluating cultural websites
Tales of the Unexpected: A Pragmatic and Candid View of Life Post-Launch
Moving the Museum to the Medium: YouTube Play and the Guggenheim
In June 2010, the Guggenheim Museum and YouTube, in collaboration with HP and Intel, launched YouTube Play.
Professional Forum on Rethinking Evaluation Metrics
Required fields are marked with a red asterisk (*).
A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.
You will not receive registration confirmation by regular mail.
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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
What are we measuring when we measure traffic on our Web site and how does it relate to our visibility on the Web? When we seek broad exposure on a range of social sites, and achieve it, how does it effect our data about use? Why are we measuring anyway, and what ought we be trying to learn?
Mini-Workshop on How to Evaluate Success
Required fields are marked with a red asterisk (*).
A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.
You will not receive registration confirmation by regular mail.
If you do not receive your confirmation today, please contact us.
Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
In mid 2010 a group of 24 organisations and agencies from across the cultural heritage and arts sector in the UK began collaborating on a piece of action research addressing the issues around 'evaluating online success'.
Web Analytics: Part Two – Going deeper with Google Analytics (including personal health check!)
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
Web Analytics: Part One – The why and how of measuring and tracking online visitors
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.