Museums and the Web
An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.
Going further with web metrics with Seb Chan
Type:
Workshop
Conference:
MW2012
Tech Level:
Basic
Date & Time:
April 11, 2012 - 9:00am - 12:30pm
Location:
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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
This workshop looks in detail at best practices for web analytics using Google Analytics and participants will learn how to bake in analytics when designing and building digital projects, and how to ensure that useful reports are able to be generated and insights learned.