Museums and the Web
An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.
Web Analytics: Part Two – Going deeper with Google Analytics
Type:
Workshop
Programs
Tech Level:
Somewhat technical; Web server access required to install Analytics code
Date & Time:
April 6, 2011 - 1:30pm - 5:00pm
Location:
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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders. ...
This is the second part of a two-part workshop; open to people who have taken the morning workshop and want to look at their Google Analytics in depth.