Mobile strategy and business models in the museum as distributed network

This workshop is now full.

Is mobile mania just the latest new technology hype, or will it make a lasting impact on how museums engage with audiences and do their business? What new business models are becoming available for mobile products and services, and how are old ones transforming, with the increasing pervasiveness of personal mobile devices among our visitors? This workshop takes the position that, “You don’t need A mobile strategy; you need mobile to be part of THE strategy.”

We’ll look at how to integrate mobile into the museum as distributed network, both in terms of platform and outreach strategy, and in its supporting role for the business of the museum. The workshop leader will draw on over 10 years’ experience developing mobile solutions for museum interpretation and audience engagement, and her recent work heading up mobile strategy and initiatives for the Smithsonian Institution. Participants will be invited to complete a questionnaire about their institutions’ use and goals for mobile initiatives prior to the conference, so that discussion can be focused on their real world needs and applications.