Job: Director of Digital Media, Oregon Museum of Science and Industry, Portland

The Director of Digital Marketing leads strategy and execution of all digital marketing efforts (paid online media, search, video, internal/external partnerships, social media, mobile, emerging media, etc.) to drive attendance to OMSI and its related programs. ESSENTIAL DUTIES & RESPONSIBILITIES: “Performing the following will involve driving to various locations outside OMSI’s corporate headquarters:” • Responsible for development of innovative and breakthrough digital marketing programs. • Ensures programs are closely aligned with OMSI’s organizational goals. • Acts as program manager to a host of external resources for execution of web development, e-mail marketing, mobile marketing, social media and other traffic building initiatives (SEO, PPC, advertising etc.) • Reviews web analytics to determine usage patterns and optimize site design. • Reviews e-mail analytics to determine usage patterns and optimize content and design. • Creates and implements direction for organic traffic building strategies for OMSI site, including on-page optimization and off-page factors. • Evaluates, plans and implements mobile solutions including mobile sites, QR codes and app development. • Works with agency to manage Google Grants program (PPC). • Manages all content for marketing sites such as Yelp.com, Citysearch.com, YouTube, Google, Yahoo! Etc. • Works with in-house Director of Communications on development of blogger outreach program. • Drives synergies and efficiencies between digital marketing strategies/tactics and traditional media and partnership marketing efforts. • Develops, maintains and strengthens relationships with internal partners (Education, R&D, IT) to ensure all priority programs/initiatives are supported. • Creates new external online partnerships to maximize reach of the OMSI message. • Directs creative development of digital advertising and reviews with internal team to ensure adherence to overall branding guidelines and exhibition positioning. • Leads social media marketing strategies that build and maintain dialogue with OMSI audiences to strengthen relationship between the public and the brand. • Leads quarterly planning meetings with internal departments and external resources to ensure strong performance of PPC and SEO campaigns. • Directs budget allocations to most effectively and efficiently meet goals for full details see http://www.omsi.edu/sites/all/FTP/files/hr/directorofdigitalmedia.pdf