Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Missouri History Museum: Driving New Revenues from the Web


Title: Missouri History Museum: Driving New Revenues from the Web

Guest Presenter: Angie Dietz, Digital Asset Archivist for Missouri History Museum

Date Time: Tuesday, June 8th, 2010 10:00AM PST / 1:00PM EST

Overview

The Missouri History Museum wanted to leverage the power of the Web to extend its reach globally online, enabling anyone in the world to quickly find and license their images and other digital assets. In addition to creating new revenues from its extensive archive, the museum sought to balance an increased presence online with protection of assets from unauthorized use.  Another goal was to reduce overhead costs associated with complex, manual licensing transactions.

In this free, hour long webcast, you can expect to learn how the Missouri History Museum:

  • Will increase net revenues 35% this year
  • Generated enough revenue within 5 months to pay for their investment
  • Shaved six weeks off the time it took customers to find & license content
  • Uses digital watermarks & content tracking to protect its digital assets, generate new revenues & discover new markets
  • and much more

Learn how LicenseStream has helped the Missouri History Museum monetize its vast historic archives and discover new markets. Also see how LicenseStream Content Tracker works with Digimarc for Images to find and address unauthorized uses of content across the Web and create new revenue opportunities

 Joining as guest presenter is Angie Dietz, Digital Asset Archivist for the Missouri History Museum, joins us as guest presenter. Active since 1866, the Missouri History Museum’s archive features images and content from significant moments from national, Missouri and St. Louis history; including the 1904 World's Fair, American Indian life, historic photography, notable architecture and more. 

Register to attend via the link below

http://www.licensestream.com/LicenseStream2/Portal/knowledge_center/webinars.aspx