@ UKMW2006 in Leicester: 4. How is this audience changing?

Ross Parry chairs Gail Durbin and Dan Phillips.

Gail talks about user contributions at the V&A site. There's a good model in their work for the transformational power of openness and simple interaction, and the additive nature of many small experiements: the chair, knitting, tatoos. Some things she notes:

- Users can fill gaps: "offer emotion, enthusiasm, and experience".
- Encouraging interaction requires a clear invitation; make it clear what people can do and the role that they can play.
- Good content encourages good content (now adding ranking to user contributed sites)
- Understanding where museums have expertise and where users have expertise, and how they are complementary is critical.
- Sue Lawtey artists in residence blog exposes creative process and inspires reaction in unanticipated places (NZ)
- Tiles as an example as a great sandbox where users perturb tool to communicate with each other

to check:
V&A 1960s fashion site - user's contributions
V&A Have you seen Che? - uses of the icon around the word
V&A artist's blog
V&A tiles - community in contributions and comments.

Dan Phillips - "reinventing trips to cultural spaces" -- MyArtSpace
-"learning aspirations" from Roy Hawkey, King's College, London http://www.futurelab.org.uk/research/reviews/09_02.htm
- developed a series of open-ended tasks that drove learning goals of site visits (pre-visit class, trip to museum, with mobile phone locked-in to their ap that enables:
- Collection of objects
- take pictures,
- record sounds
- take notes
- review collection

[provide feedback to venue -- one liners]

Post visit follow-up online. Teacher (process-driven) and student (content-collected) views