Museums and the Web

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Museums and the web 2013

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E-Mail Marketing for the Arts: How to Build Effective Online Relationships

TitleE-Mail Marketing for the Arts: How to Build Effective Online Relationships
Publication TypeConference Paper
Year of Publication2002
AuthorsCarr, E.
Secondary TitleMuseums and the Web 2002: Proceedings
Conference Start DateApril 17 -20
PublisherArchives & Museum Informatics
Place PublishedBoston, Massachusetts, USA
EditorBearman, D., & Trant J.
Abstract

This mini-workshop presentation will be an introduction to E-mail Marketing. It explores industry statistics and benchmarks relating to consumer behaviour on the Internet. Then it turns to consumer behavior with regard to e-mail marketing, such as what consumers react to and why and specifics on how to develop effective e-mail marketing campaigns. Finally it examines the benefits of E-mail marketing, including how it stacks up relative to other types of marketing efforts.
Notes

Full paper not submitted.
URLhttp://www.archimuse.com/mw2002/abstracts/prg_165000801.html
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