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Cheap, Accurate RFID Tracking of Museum Visitors for Personalised Content Delivery

TitleCheap, Accurate RFID Tracking of Museum Visitors for Personalised Content Delivery
Publication TypeConference Paper
Year of Publication2009
AuthorsBaldwin, T., & Kuriakose L. T.
Secondary TitleMuseums and the Web 2009. Proceedings
Conference Start DateApril 15-18, 200
PublisherArchives & Museum Informatics
Place PublishedIndianapolis, Indiana, USA
EditorTrant, J., & Bearman D.
Keywordsevaluation, exhibit engagement, personalized content delivery, RFID, tracking, visitor location
Abstract

In this project, we explored the deployment of RFID-based technologies to observe visitors’ behaviour in a museum to record what exhibits they visit and when. This data has tremendous potential to enhance museum visits through personalizing information via dynamic interfaces, or profiling the visitor to make recommendations for future activity inside or outside the museum. The outcomes of the project demonstrate the viability of (passive) RFID technologies for museum visitor tracking and provide empirical validation of the near-human tracking accuracy of the system in two different environments.
URLhttp://www.archimuse.com/mw2009/papers/baldwin/baldwin.html
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