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Evaluating the Practical Applications of Eye Tracking in Museums
Edward Bachta, Robert J. Stein, Silvia Filippini-Fantoni, Tiffany Leason, Indianapolis Museum of Art, USA
Abstract
Funded by an Institute for Museum and Library Services Sparks! Ignition grant, the Indianapolis Museum of Art is exploring whether or not eye-tracking technology can be useful to museums seeking to better understand how in-gallery visitors actually “see” the objects in our collection. Through a set of three experiments, the project seeks to understand whether eye tracking can be used to measure visitor attention to artworks, understand the correlation between guided interpretation and visitor comprehension, and to trigger interpretive content delivery. In this paper, authors will review the relevant literature in the field that connects gaze detection and cognition; explain in detail the experimental methodology used in the first experiment to determine the practicality of adopting these techniques in museums; and report on initial conditions and factors discovered during the project’s initial research.
Multitouch and Multiuser Design
Multitouch and multiuser exhibits are changing the ways in which visitors interact with computer-based exhibits in museums. This half-day workshop will explore the technology and design aspects of multitouch, multiuser exhibit development.
