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The Mystery of the “1940s Time Traveller”: The Changing Face of Online Brand Monitoring
Keywords:
viral marketing
Keywords:
virtual museum of Canada
Keywords:
CHIN
Keywords:
social media
Keywords:
copyright
Keywords:
intellectual property Abstract:
In the spring of 2010, the Virtual Museum of Canada (VMC) at the Canadian Heritage Information Network (CHIN) witnessed a viral Internet phenomenon.
Type:
Paper - in formal session
Site:
http://www.museevirtuel-virtualmuseum.ca/