museumsandtheweb.com - twitter

What do we really know about social media in museums?

danaallengreil — Fri, 30 Sep 2011 21:32:10 +0000

MW2012

Keywords:

social media

Keywords:

twitter

Keywords:

Facebook

Keywords:

metrics

Keywords:

best practices

Keywords:

evaluation

Abstract:

With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions? Could the future of our digital outreach be primarily based on social engagement and if so, are our organizations adapting rapidly enough to be prepared for this social future? Are our current social media practices engaging online communities to their greatest potential, or are we missing out on crowdsourcing, collaboratively learning, or other as-yet undiscovered social experiences? How can we better evaluate the success of our efforts and take our social media engagement to the next level?

This extended professional forum will use a range of social media platforms to engage museum professionals attending Museums and the Web and beyond in this discussion. This social media event component will begin before the meeting in San Diego 11-14 April using a wiki and other social media platforms, and the conversation about what we really know about social media, museum content, and cultural institution audiences will surely continue long afterwards as well. The aim is to engage fellow practitioners in defining the myths and assumptions we most want to “bust,” and to gather data in order to formulate testable hypotheses for this provocative discussion, culminating in a special professional forum at the MW2012 conference.

Type:

Professional Forum - discuss an issue

Professional Forum on "What do we really know about social media in museums?"

Site:

http://si.edu/Connect

Authors:

Elissa Frankle

Georgina Goodlander

Victoria Portway

Jeff Gates

Darren Milligan

Brian Alpert

Erin Marie Blasco

Sarah Banks

David Klevan

Amelia Wong

One-to-one: supporting artist-visitor dialogue

silviaf — Thu, 30 Sep 2010 17:40:05 +0000

MW2011

Published Paper:

One-to-one: supporting artist-visitor dialogue

Keywords:

kiosk

Keywords:

website

Keywords:

dialogue

Keywords:

video

Keywords:

artist

Keywords:

twitter

Abstract:

Artists have been using the Internet since the early days of the Web, but no-one has done anything quite like Chinese artist Ai Weiwei who uses technology, Twitter in particular, as a way of sharing his artistic and political life with people all around the world.

Alongside his Unilever Series installation at Tate Modern, which opens October 12th 2010, the Turbine Hall has also been transformed into a hub of global conversation. Here, next to the artwork, a series of booths have been installed where the artist asks visitors to record a video, either asking him a question or answering one of his questions. These videos are then published on a dedicated website for all to see and to also engage those not able to visit in person. Each week until May 2011, Ai Weiwei is selecting videos to respond to and posting his video or text responses on the website, thus creating a joyful, worldwide dialogue between the artist and the visitors. People outside the museum can also join in the conversation via Twitter. Ai Weiwei will be monitoring and replying to postings with the hashtag #tateaww.

In this paper, we will describe in detail the principles, philosophy and technology behind the One-to-One with the artist project. Recent advances in the technology made it possible to realize the project’s ambitions in under eight weeks. We will also report on the effective usage of the kiosks and website by both the visitors and the artist, the challenges encountered in the development and implementation process, as well as the results of the evaluation that will be carried out in the upcoming months.

Type:

Paper - in formal session

User-Generated Community

Authors:

Silvia Filippini Fantoni

Kirstie Beaven

Ben Rubinstein

Can Twitter Save Bletchley Park?

biblio — Wed, 14 Apr 2010 22:10:43 +0000

Black, S., Bowen J., & Griffin K. (2010). Can Twitter Save Bletchley Park?. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web.

Clearing the Path for Sisyphus: How Social Media is Changing Our Jobs and Our Working Relationships

biblio — Wed, 14 Apr 2010 22:10:43 +0000

Gates, J. (2010). Clearing the Path for Sisyphus: How Social Media is Changing Our Jobs and Our Working Relationships. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web.

Where Do We Go From Here?: Continuing with Web 2.0

jtrant — Thu, 24 Apr 2008 21:01:03 +0000

Bernstein, S. (2008). Where Do We Go From Here?: Continuing with Web 2.0. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web 2008. Proceedings.