twitter

With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions?

Artists have been using the Internet since the early days of the Web, but no-one has done anything quite like Chinese artist Ai Weiwei who uses technology, Twitter in particular, as a way of sharing his artistic and political life with people all around the world.