State-of-the-Art: German Museums on the Social Web. Benefits and Effects of Social Media for Museum Education and Learning

biancabocatius — Sat, 07 Apr 2012 03:14:54 +0000

MW2012

Bianca Bocatius, University of Duesseldorf, Germany

Abstract

Program Item Reference:

State-of-the-Art: German Museums on the Social Web – Benefits and Effects of Social Media for Museum Education and Learning

biancabocatius — Mon, 26 Sep 2011 08:03:19 +0000

MW2012

Published Paper:

State-of-the-Art: German Museums on the Social Web. Benefits and Effects of Social Media for Museum Education and Learning

Keywords:

social media

Keywords:

participation

Keywords:

visitor experience

Keywords:

social web

Keywords:

social software

Keywords:

museum education research

Keywords:

learning experiences

Abstract:

This demonstration will focus on the questions “What kind of Social Media and Social Software have already been used for Museum Education Services on-line?” and “How do German Museums use the Social Web to enhance their Museum Education Services?”

In Europe museums are places of education and learning (e.g. DEUTSCHER MUSEUMSBUND (Ed.), 2009). Participation, visitor engagement, self-organized and collaborative learning represent keywords mentioned in relation to museum education. Social Media include specific characteristics that can help to guarantee different kinds of participatory learning opportunities to make museum learning self-organized, engaging and community-friendly.

On-line learning is still an exception in the German Museum World, and therefore the gap between the presentation of general information like address and phone number and an educational service using Social Media to engage audiences is still large (INSTITUT FÜR MUSEUMSFORSCHUNG (Ed.), 2008, WWW, 55).[1] The Internet is basically used for public relations (PÖRSCHMANN, 2003, WWW, 1) and Social Media are mostly utilized for marketing reasons, i.e. posting general information concerning events and other press releases to advertise activities of the real museum’s site.

German examples for Museum Education Services on the Internet and the use of Social Media will show the state-of-the-art of on-line education and learning within the German museum field. The Weimarpedia project wiki and the Fundgeschichten blog of the LWL-Museum for Archeology Herne will demonstrate how Social Media is used for blended learning projects to:

guarantee public access to cultural heritage
offer participatory opportunities to contextualized artworks
communicate and activate dialogues
enable user-generated-content

Reference list

DEUTSCHER MUSEUMSBUND (Ed.) (2009). Museumskunde - Museen in der Informationsgesellschaft, Bd. 73 2/08, Berlin: G+H Verlag.
INSTITUT FÜR MUSEUMSFORSCHUNG (Ed.). (2008). Statistische Gesamterhebung an den Museen der Bundesrepublik Deutschland für das Jahr 2007, 62, Berlin.
PÖRSCHMANN, D. (2003). Von Piranesi bis Picasso. Die Kunstausstellung im Internet als Instrument der Vermittlung. In electronic conference proceedings „museums and the internet“. Accessed on 24th September 2011 at Internet URL http://www.mai-tagung.de/maitagung+2003/poerschmann.pdf.

Type:

Demonstration - show your project

MW2012 Demonstrations III

Authors:

Bianca Bocatius

Introduction

jtrant — Wed, 01 Oct 2008 22:03:08 +0000

Bearman, D., & Trant J. (2005). Introduction. Museums and the Web 2005.

museumsandtheweb.com - social web

State-of-the-Art: German Museums on the Social Web. Benefits and Effects of Social Media for Museum Education and Learning

Bianca Bocatius, University of Duesseldorf, Germany

Abstract

State-of-the-Art: German Museums on the Social Web – Benefits and Effects of Social Media for Museum Education and Learning

Introduction