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Audience+: A Holistic Approach to Developing Social Media Guidelines for Swiss Museums
Axel Vogelsang and Bettina Minder, Lucerne University of Applied Sciences and Arts, School of Art and Design, Switzerland
http://www.blog.hslu.ch/audienceplus
Abstract
The project ‘Audience+, Museums and the Participative Web’ investigates the challenges and opportunities for museums in the German-speaking part of Switzerland with regards to the use of digital social media. It is supported by the Organisation of Swiss museums and aims at developing best practice guidelines for Swiss museums. The guideline not only seeks to give hands-on guidance for the first steps but it also explains how social media can work beyond the role of mere marketing tool, opening up opportunities for a broader user experience. The data, information and insights supporting the research were generated through a diversity of methods, including a survey amongst Swiss museums, a series of workshops, and an extensive use of social media as part of the research process.
Keywords: Audience+, digital social media, user experience, social media, Switzerland
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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
Museums have been seeking best practices for social media development. What are they finding?
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Required fields are marked with a red asterisk (*).
A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.
You will not receive registration confirmation by regular mail.
If you do not receive your confirmation today, please contact us.
Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914
Description
This workshop is designed to to help guide participants in developing actionable social media strategies for their respective institutions, building from a range of case studies, peer best practices, and hot-off-the-press audience research. ...
This workshop is now full.
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