Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

You are herePerformance

Performance


Making sense of numbers: a journey of spreading the online metrics culture across Tate

Keywords: 
metrics
Keywords: 
Web analytics
Keywords: 
evaluation methods
Keywords: 
audience research
Keywords: 
Performance
Keywords: 
success measures
Abstract: 

Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.

Type: 
Paper - in formal session