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Social Media Tactics for Culture Projects: Lessons from the Heritage at Play Project
Colleen Brogan and Zachary McCune, Heritage at Play, USA
Abstract
With the rise of the digital humanities, scholars are reconsidering how research can be done, shared, and experienced through new media technologies. But far too often, these approaches result in titanic, one-off media objects (such as interactive exhibits or databases) that fail to present scholarship in its true form: as a process. Documenting the process of production is something common in the art world, but generally avoided by scholars in favor of finished projects that seem to develop ex nihilo. Over the summer of 2010, Colleen Brogan and Zachary McCune traveled to Ireland to produce a documentary on the cultural life of Gaelic Games. They documented their process using several social media platforms, including Twitter, YouTube, Vimeo, Google Maps, and WordPress. This experiential documentation of scholarly process through social media doubled as a form of promotion and real-time project critique, informing the duo's research and humanizing the task of digital humanities work.
Keywords: media production, open source, open educational resources, documentary, sports & society
