“Multiplatform”

Audiences expect to find information about museum events and exhibitions in many formats using a variety of devices. Some people may use their local community paper to find a listing of the next weekend’s events but many others will use their smartphones, tablets, or laptops—or seek instant access to the information once they’ve arrived at a destination.

Starting in early 2009, SFMOMA embarked on an ambitious plan to bring the production, publishing and distribution of its mobile tour in-house. This meant investing in a fleet of Apple iPod Touches, scripting and producing hours of new audio and multimedia content, and adopting a new authoring system to custom craft the user experience.