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“In-House Production”
Mobile Means Multi-Platform: Producing Content for the Fast-Changing Mobile Space
Keywords:
apps
Keywords:
RSS
Keywords:
“Multimedia Tour”
Keywords:
“Multiplatform”
Keywords:
“In-House Production”
Keywords:
“Onsite vs. Online” Abstract:
Starting in early 2009, SFMOMA embarked on an ambitious plan to bring the production, publishing and distribution of its mobile tour in-house. This meant investing in a fleet of Apple iPod Touches, scripting and producing hours of new audio and multimedia content, and adopting a new authoring system to custom craft the user experience.
Type:
Paper - in formal session
Site:
http://www.sfmoma.org/multimedia/explore_multimedia