Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Museums and the web 2013

You are hereevaluation methods

evaluation methods

Making sense of numbers: a journey of spreading the online metrics culture across Tate

Keywords: 
metrics
Keywords: 
Web analytics
Keywords: 
evaluation methods
Keywords: 
audience research
Keywords: 
Performance
Keywords: 
success measures
Abstract: 

Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.

Type: 
Paper - in formal session
Site: 
http://www.tate.org.uk
Authors: 
Elena Villaespesa
Tijana Tasich

From Guerilla Methods to Structured Evaluations: Examples of formative web design from the Exploratorium's Evidence and Mind project

Hsi, S., Alexander M., Ma J., Sikes C., & Van Allen A. (2007).  From Guerilla Methods to Structured Evaluations: Examples of formative web design from the Exploratorium's Evidence and Mind project. (Trant, Jennifer, David Bearman, Ed.).Museums and the Web 2007. Proceedings.