Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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How to Win an Art Prize Without Making a Thing: QR codes, Classifications, and Controversy

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Classification
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controversy
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Augmented Reality (AR)
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QR codes
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art prize
Abstract: 

A growing number of museums have begun to seize upon the possibilities of Quick Response (QR) codes linked to electronic records and multimedia as a way to augment in-gallery information. QR codes seem to provide museums with a simple and accessible way of providing additional in situ information about objects. However, access does not necessarily lead to engagement.

Type: 
Demonstration - show your project
Authors: 
alewis's picture

Mixing It Up: Developing and Implementing a Tagging System for a Content-Rich Website Which Uses Aggregated Content from Multiple Sources

Andrew Lewis, Victoria and Albert Museum, United Kingdom

http://beta.vam.ac.uk

Abstract

In 2009, the Victoria and Albert Museum website had a very large amount of in-depth content including museum content and user-generated features. This presented a challenge in connecting users with site content that they may not have been aware of. In January 2011, the Museum made live a beta version of its redesigned website which aimed to address this issue. The new site moved away from a hierarchical navigation model to a dynamic concept-driven one. This aimed to collect and present content relevant to the user's subject of interest. A central method in achieving this was the development of a tagging system to classify Web content so that it would aggregate as required. This paper looks at the reality of developing and implementing a bespoke tagging system that could be effective for users yet simple enough to use for staff who are not specialist classifiers. The human issues for staff in developing the system are discussed, with some early results and feedback from the early beta-testing period. It is hoped the paper will offer insight into what happens in practice when using tagging for real on a live website.

Keywords: tagging, content, staff, classification, management