museumsandtheweb.com - business models

What's new about the Museum of Old and New Art (MONA)?

NancyProctor — Thu, 19 Jan 2012 18:35:37 +0000

MW2012

Keywords:

MONA

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The O

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Australia

Keywords:

mobile

Keywords:

business models

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Museum of Old and New Art

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Tasmania

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private museum

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David Walsh

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for-profit

Abstract:

From their beginning, museums have adopted a wide range of approaches and business models for collecting and exhibiting, from non-profit to for-profit, from public to private, and from community to individual visions. With its arguably unique and often controversial format, the Museum of Old and New Art (MONA) has reopened intense discussions and debates among museum professionals, the press and the public at large about some of the key issues underlying the business of museums: audience engagement, experience design, ethics, branding and marketing, interpretation and sustainability. Join this roundtable discussion with representatives from MONA, its mobile interpretation solutions developers, and leading museum professionals from around the world to ask what museums of all kinds can learn from new approaches to these important topics.

Type:

Professional Forum - discuss an issue

Professional Forum about the Museum of Old and New Art (MONA)?

Site:

http://mona.net.au/

Authors:

Susan Chun

Mary Lijnzaad

Sebastian Chan

Tate Online Courses

rcardiff — Mon, 28 Nov 2011 16:04:54 +0000

MW2012

Published Paper:

Tate Online Courses

Keywords:

online courses

Keywords:

building community

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informal learning

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open source

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authoring tools

Keywords:

business models

Abstract:

Tate has been producing and running Online Courses for three years with the launch of the Artists Techniques and Methods Course in 2008 and a second Introduction to Drawing Techniques Course in 2010. There are over 1500 registered users on the Tate Online courses, many of them based outside the UK. The courses are based upon a unique model of trying to provide the equivalent of an online evening class rather than an accredited course. Each course consists of six tutorial units which are accompanied by a discussion forum and an image gallery. The course units are highly interactive and contain a lot of video and animation. The courses are designed to be informal and practical so that students can learn about techniques, try them out at home and then share the results with other students on the discussion forum and in the image gallery. Once a user has signed up to the course they have unlimited access to the course environment so they can spend as long as they like studying the material and can re-visit the course over a long timeframe. The demonstration of the online courses will provide a unique opportunity for museum professionals to have a look at the Tate Online courses without having to pay for them. The demonstration will also examine how to create a business model for producing and running online courses so that they generate revenue for your museum. The courses were developed using Moodle (a free open source LMS) and an inexpensive authoring tool called Articulate. The demonstration will show how tools such as these can be used to create online courses incorporating new or existing content, including video, animation and images. The Tate online courses were created on a very low budget, often re-using content that had been created for other projects. I will discuss how to build up an online community of learners and the benefits and disadvantages of providing an online tutor. I will also share the user research Tate has carried out to discover what students look for in an online course and which course features and formats work best with this user group.

Type:

Demonstration - show your project

MW2012 Demonstrations II

Site:

http://www3.tate.org.uk/learnonline/onlinecourses/

Authors:

rose cardiff

Mobile strategy and business models in the museum as distributed network

dbear — Mon, 08 Nov 2010 16:44:41 +0000

MW2011

Keywords:

mobiles

Keywords:

business strategies

Keywords:

strategy

Keywords:

business models

Abstract:

This workshop is now full.

Is mobile mania just the latest new technology hype, or will it make a lasting impact on how museums engage with audiences and do their business? What new business models are becoming available for mobile products and services, and how are old ones transforming, with the increasing pervasiveness of personal mobile devices among our visitors? This workshop takes the position that, “You don’t need A mobile strategy; you need mobile to be part of THE strategy.”

We’ll look at how to integrate mobile into the museum as distributed network, both in terms of platform and outreach strategy, and in its supporting role for the business of the museum. The workshop leader will draw on over 10 years’ experience developing mobile solutions for museum interpretation and audience engagement, and her recent work heading up mobile strategy and initiatives for the Smithsonian Institution. Participants will be invited to complete a questionnaire about their institutions’ use and goals for mobile initiatives prior to the conference, so that discussion can be focused on their real world needs and applications.

Type:

Workshop - full or half day

Mobile Strategies & Business Models - FULL

Authors:

Nancy Proctor

Getting on (not under) the Mobile 2.0 Bus

NancyProctor — Thu, 30 Sep 2010 23:46:20 +0000

MW2011

Published Paper:

Getting On (not Under) the Mobile 2.0 Bus: Emerging Issues in the Mobile Business Model

Keywords:

mobile

Keywords:

business models

Keywords:

blockbusters

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handheld devices

Keywords:

apps

Keywords:

mobile Web

Abstract:

The use of visitors' own devices for mobile programs in museums, which began with podcasts and cellphone tours some years ago, has enjoyed a renewed popularity in the age of the smartphone. A recent survey of nearly 1,600 visitors to the Smithsonian on the National Mall found that over half (52%) had an Internet-enabled phone, and 30% had a phone that could play apps. These growing numbers of powerful personal computers in the hands of museum visitors hold out the promise of reduced overheads for mobile interpretation and information services. Obviating the costs of stocking and staffing device distribution on-site, the BYOD (bring your own device) movement has also fueled hopes that the Internet-connected phone would open up new possibilities to reach off-site as well as on-site audiences, beyond the traditional audio tour business models or even the cellphone tour and podcast. Sharing this optimism, new and more specialized vendors have made it easier for museums to buy the elements of their mobile programs à la carte, mixing in-house development of both content and technology with outsourcing. In the past few years, museums have also learned that they can create their own content, as well as enlist the help of script-writers and sound designers, and publish their content to multiple platforms.

So far, however, even as equipment and staffing overheads have been removed or reduced by reliance on visitors’ using their own mobile devices in the museum, new cost centers and challenges have been introduced: proprietary museum-built audio players have often been replaced by equally proprietary app platforms, and the museum that wants to reach the other 70% of its on-site audience is still faced with the question of how to provide devices to visitors who don’t come with – or want to use – their own phones during their museum visits. The museum that can manage a small stock of players on-site for the low take-up rates of permanent collection tours may be overwhelmed by the sudden spike in demand caused by the blockbuster exhibition. Are museums ready to take on responsibility for the mobile hardware/distribution model as well as content and software?

This paper draws on recent case studies at SFMOMA, MoMA, Balboa Park, the Smithsonian and learnings from other mobile projects around the world to consider museums’ options in response to these challenges and the new business models that are emerging for mobile platforms:

Digital retail (app/download sales)
Freemium (e.g. in-app sales)
Donations (e.g. by text message)
Subscription content (e.g. iPad catalogues, magazines)
Sponsorship and ad-supported content
Monetizing data from mobile social media
Providing devices for blockbusters in the BYOD economy
Using mobile to support membership and other revenue channels

We will discuss the macro and micro impact of mobile technology on museum business today; the economics, including costs, financing, benefits, return on investment, and opportunity costs; and the risks of being both on and under the mobile 2.0 bus.

Type:

Paper - in formal session

Mobile and Geolocation Issues

Authors:

Nancy Proctor

Peter Samis

Allegra Burnette

Rich Cherry

Brave New World - Museums and the Market

jtrant — Wed, 02 May 2007 01:03:34 +0000

Bearman, D., & Trant J. (2000). Brave New World - Museums and the Market. (David Bearman, Trant, Jennifer, Ed.).Museums and the Web 2000: Proceedings.