From the Ground Up (or the Inside Out): New Approaches in Digital Publishing

SarahHromack — Fri, 30 Sep 2011 21:22:33 +0000

MW2012

Published Paper:

Keywords:

Digital Publishing

Keywords:

blogs

Keywords:

content strategy

Keywords:

multimedia

Keywords:

Multimedia

Keywords:

DIY

Abstract:

Museums cannot ignore the importance of digital publishing and the impact it has on the organization’s content strategy. In this paper, Rachel Craft, Director of Publishing and Media at the Indianapolis Museum of Art, Indianapolis, IN and Sarah Hromack, Digital Content Manager at the Whitney Museum of American Art, New York, NY—both professional blog editors—will consider the practical and theoretical implications of developing online publishing projects through disparate approaches while making an argument for institutionally-generated publications as a valuable means of engaging wider audiences.

Using the Whitney Museum’s recently launched online magazine, Whitney Stories (http://whitney.org/WhitneyStories), as her primary case study, Sarah Hromack will discuss the process of garnering in-house support for the publication, building an editorial and writing team, and pooling resources across departments in order to envision and execute a space for articulating more incidental, behind-the-scenes institutional narratives to the public. Those who face operational and budget limitations may find practical advice in this narrative, which will present publishing platforms and useful online tools for organizing and running an in-house publication.

Rachel Craft will approach the subject from the perspective of developing a digital publishing process that builds off of existing structures. The IMA is seeking to reorient its publication strategy and will be exploring how auxiliary stories and multimedia can be developed around existing catalogue content to enrich the digital reading experience. Proposed projects range from revisiting past publications to envisioning online-only editions of future scholarly catalogues. How can an organization create publications with substantial and purposeful interactive elements while avoiding the pitfalls of creating a “bells and whistles” effect?

This paper will also survey content approaches being explored by other organizations, both inside and outside of museums, and how these methods can inform and inspire our own work. In addition, a range of self-publishing tools will be presented that organizations can utilize to embark on their own digital publishing projects.

Type:

Paper - in formal session

After Gutenberg

Site:

http://whitney.org/whitneystories

Authors:

Sarah Hromack

Rachel Craft

More than the sum of its parts: pulling together user involvement in a museum website

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Where Do We Go From Here?: Continuing with Web 2.0

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jtrant — Wed, 02 May 2007 00:56:06 +0000

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museumsandtheweb.com - blogs

From the Ground Up (or the Inside Out): New Approaches in Digital Publishing

More than the sum of its parts: pulling together user involvement in a museum website

The impact of blogs and other social media on the life of a curator

Where Do We Go From Here?: Continuing with Web 2.0

Building an On-line Community: Web 2.0 and interpretive materials at the Brooklyn Museum