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audience engagement
Exploring the Relationship Between Visitor Motivation and Engagement in Online Museum Audiences
Keywords:
audience engagement
Keywords:
audience research
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visitor studies
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online evaluation
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Motivation
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online surveys Abstract:
In the past few years, most museums have witnessed a growing number of visitors to their websites. For the Indianapolis Museum of Art (IMA), those online visits easily surpass the number of visitors to the museum’s physical campus.
Type:
Paper - in formal session Social Media and Organizational Change
Keywords:
social media
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leadership
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management
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strategy
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audience engagement
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social media policies
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organizational change
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organizational structure
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social media coordination
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managing social media Abstract:
There has been great attention placed on how to work in the social media space. This includes how to work with social media in order to improve brand recognition, build a fan base, engage visitors, and expand programming. But you cannot accomplish any of this without staff members who understand how social media can be useful to their work and their institution.
Type:
Paper - in formal session