The preliminary program includes confirmed presentations in blue/black and tentative presentations in grey. Please check the program frequently for updates.

Tuesday, October 07, 2014
9:00am - 10:00am
Room 107
Opening Plenary: Roy Zimmerman & Lori Adakilty

Roy Zimmermann is the director of Education and Scholarly Communication in Microsoft Research. In this role, he collaborates with higher education institutions around the world to develop next-generation technologies for education, museums and researchers. Zimmermann’s primary goal is to work with academics, researchers, and scientists to foster innovations and advancements in teaching and research that help improve education around the world. rnrnBefore he joined Microsoft, Zimmermann worked at the American Council on Education’s Office of Higher Education for Development (HED). He oversaw all programmatic activities across all development sectors, including education, health, agriculture, and economic growth. His role was to ensure continuous quality of overall program implementation as well as new program development and strategic planning. He managed HED’s relations with federal, corporate, and other national and international stakeholders. Zimmermann has 20 years of experience in research, education, and international development.rnrnZimmermann holds a Ph.D. in education from the University of California, Los Angeles, and a bachelor’s degree in education and history from Emory University with a minor in Latin American studies

Lori Adakilty is a principal program manager for Microsoft Research. She has twenty years of experience engineering software efforts from inception through release and has worked on many different projects including Encarta, Windows, Visual Studio, and Xbox. She has spent a few years working on process improvement efforts and earned her Six Sigma Black Belt, and also created original courseware and conducted classes on how to get to the right metrics and measurements. Adakilty has served twenty years in the military—both active duty and Air National Guard—where she gained experience in graphic design and information systems, helping to create a reporting analytics tool for area commanders long before such things existed. She received her B.S. in computer science from St. Martin’s University in Olympia, Washington.

They will present the keynote Zooming through time and space

Chair: Rich Cherry

Zooming through time and space
- Roy Zimmermann, Microsoft Research, USA, Lori Adakilty, Microsoft Research, USA

10:00am - 10:30am
Morning Coffee and Tea Break
10:30am - 12:00pm
Room 107
Session 1 – Digital Strategies

Making multi-institution collaborations work – is there a secret sauce?
- Elycia Wallis, Museums Victoria, Australia

Approaches to Digital Content
- Anna Chiaretta Lavatelli, Museum of Contemporary Art Chicago, USA

10:30am - 12:00pm
Room 103
Session 2 – Smart Cities, Smart Museums

Culturally enhanced Smart Cities Services
- Jens Bley, eCultureLab@HCU, HafenCity University, Hamburg, Germany

A Framework of Museum Smart Learning in Korea
- Inae Kang, Kyung Hee University, South Korea, SoHyun Lee, KyungHee University , South Korea

Smart Cities need Smart Museums
- Robert Stein, American Alliance of Musuems, USA

12:00pm - 1:00pm
Exhibitor Reception Lunch
1:00pm - 2:30pm
Room 107
Session 3 – Mobile in Museums
Chair: Bert Degenhart Drenth

A Case study of Museum Mobile learning using iPad
- Inae Kang, Kyung Hee University, South Korea, SU HAN SHIN, Korea Securities Museum, South Korea

Storyteller - World War One: Love and Sorrow - A hybrid exhibition mobile experience.
- Timothy Hart, Auckland War Memorial Museum, New Zealand, Jonny Brownbill, Museum Victoria, Australia

4 Stories: Multigenerational Mobile
- Susan Chun, Susan Chun, Publishing, Consulting, and Research, USA

1:00pm - 2:30pm
Room 103
Session 4 – Museums in Asian Culture and Society

Redrawing Borders – Building Asia's Museum Culture in the Digital Age
- Adriel Luis, Smithsonian Asian Pacific American Center, USA

A Conceptual Framework for Analyzing Social Systems surrounding Korean Museums in the Digital Age
- Juhee Park, Museum Studies, University College London, UK

2:30pm - 3:00pm
Afternoon Coffee and Tea Break
3:00pm - 4:30pm
Room 107
Web Crit

Modeled on the art school critique, Web sites are volunteered in advance by MW attendees who are present to pose the problems they faced and respond to commentary.

These are the sites selected for this year:

How it Works

The Web Crit is an interactive conversation between the presenter (whose site is the topic of discussion), the panel, and those in the session.

We have 90 minutes in which to review 5 sites (approx. 15 minutes each). In that time, we’ll run the same process for each site…

brief intro (1 min)
the site representative will present the site briefly (max. 4 minutes) highlighting the challenges they face and the areas where they’d like feedback.
each of the two panelists will respond with their reactions and questions for the representative (4 minutes each)
we open up the commentary to the group in the room (7 minutes)

Bruce Wyman, USD Design | MACH Consulting, USA, and Titus Bicknell, RLJ Entertainment, USA

3:00pm - 4:00pm
Demonstrations 1

Creating a brave bi-lingual museum website for Qatar
- Kenza Ziar, Qatar Museums, Qatar, Joshua Routh, Cogapp, UK

4:00pm - 5:00pm
Demonstrations 2

Global Open Platform for Artists : Case study of Google DevArt
- Junghyun Park, KAIST, Republic of KOREA, Junghyun Park, KAIST, Republic of KOREA

6:00pm - 8:00pm
Welcome Reception @ National Science Museum

481, Daedeok-daero, Yuseong-gu, Daejeon

National Science Museum first opened in 1945 in Seoul and later relocated to Deajeon in 1990. Since beginning, the Museum has growing rapidly with Korea’s IT and Science industry. Recent year, it opened the Advanced S&T Center, Space Exploratorium, Science Alive Discovery Center, Advanced Science & Technology Center, and Science Campus.

There are exhibits featuring about 4000 items based on nature and natural science at the Permanent Exhibit Hall. There are also exhibit halls featuring Korean nature, weapons, and folk musical instruments. You can see the stages of collecting energy from nature, and its use in transportation. Outside the Hall is Cheomseongdae, a weather evaluating machine from the Goryeo period; models of plant-eating dinosaurs; and a steam engine.

The shuttle will be provided.

*From Deajeon Convention Center to Science Museum

*From Science Museum to Deajeon Convention Center

Wednesday, October 08, 2014
9:00am - 10:15am
Room 103
Session 6 – Digital Learning

Gamifying the museum: educational games for learning
- Lynda Kelly, Australian National Maritime Museum, Australia, Amelia Bowan, Australian National Maritime Museum, Australia

Discussion and Applications of Museum Digital Design Based on Human Brain Thinking System for Serving Fundamental Museum Purposes and Humanity
- Joowon Lee, Donggang Digital Society, Republic of Korea

9:00am - 10:15am
Room 107
Lightning talks

Your social media numbers are meaningless (or how I learned to stop worrying and love content)
- Mikolai Napieralski, Qatar Museums, Qatar

Strategic & Smart—or Upstart? The State of Today’s Digital Publication
- Kevin Park, The Metropolitan Museum of Art, USA, Kevin Park, The Metropolitan Museum of Art, USA, Robert Weisberg, The Metropolitan Museum of Art, USA

Responsive Design in Museum Experiences`
- Bruce Wyman, USD Design | MACH Consulting, USA

E-Labels: Making Magic on Gallery Walls
- Susan Chun, Susan Chun, Publishing, Consulting, and Research, USA

9:00am - 10:15am
Room 106
Best Practice Session 1 – Best of Creativity in Museums

Best of Creativity in museums. Key learnings from seven communication experts in branding, design and digital strategy
- Corinne Estrada, Agenda, France

10:15am - 10:30am
Morning Coffee and Tea
10:30am - 12:00pm
Room 107
Session 5 – Case studies in digital engagement in Korea

Silhouette Interaction translator
- Hyelip Lee, LeeUngno Museum , South Korea, HYUNGI KIM, KAIST, Korea

Spatial AR Hologram: a new exhibition system combining augmented reality technology with conventional holographic display
- Minju Kim, KAIST, South Korea, Kwangyun Wohn, KAIST, South Korea

10:30am - 12:00pm
Room 103
Best Practice Session 2 – Creating 'Open' Mobile Audio Guides

Creating 'Open' Mobile Audio Guides. Why it Matters and What it Offers.
- Alex Palin, izi.TRAVEL, The Netherlands

10:30am - 11:30am
Demonstrations 3

The Digital Heritage Simulation Technology for Korean Traditional Architectures
- Jongwook Lee, Electronics and Telecommunications Research Institute, Korea, JiHyung Lee, ETRI, South Korea

Kids online projects of Paris Musees
- Philippe Riviere, Paris Musees, France

10:30am - 12:00pm
Room 106
Best Practice Session 3 -- Collection Management

An Introduction to Object Cataloguing in a Collection Management System (CMS)
- Paul Thyssen, Gallery Systems, USA, Courtney Brebbia, Gallery Systems, USA

11:30am - 12:30pm
Demonstrations 4

TAPIR Guide: Lee Ungno Museum’s Location-aware Mobile Guide App Using Sound Tags
- Gunho Chae, UX center, Samsung Electronics, Republic of Korea, Jimin Jeon, KAIST, South Korea, Kyoungmin Lee, Lee Ungno Museum, South Korea

EWHADONG Project : web-based archive of local community
- Hosan Kim, CKD Kochon Foundation, South Korea, SH Kim, KAIST, Republic of Korea

12:00pm - 1:00pm

Sandwich will be provided to all attendees at the Foyer.

1:00pm - 1:15pm
Room 107
Opening Remarks

110th Anniversary of Lee Ungno: Future of Lee Ungno Museum and IT


Chair: Lee Jiho

1:15pm - 2:15pm
Room 107
Digital Rebirth 1: New strategies for Static Collections

Matisse Museum in Le Cateau Cambrésis, Northern France. The singular history of the museum and the issues of its entry into the digital.
- Elsa Urtizverea, Matisse Museum , France

The Linkage between Virtual and Reality
- hongliang Wu, Art museum of Beijing Fine Art Academy, China

2:20pm - 3:20pm
Room 107
Digital Rebirth 2: Archiving and Digital Re-creation

Art Resource in Digital Era: in context of Single-Artist Museum
- Sang Ae Park, Nam June Paik Art Center, South Korea

Digital Archiving and Public Service of Paris Musées: Case study of Bourdelle Museum
- Philippe Riviere, Paris Musees, France

3:20pm - 3:40pm
Afternoon Coffee and Tea Break
3:40pm - 4:40pm
Room 107
Digital Rebirth: Engaging New Audience with Digital Media

How digital can help museums to reach new audiences?
- Agnès Alfandari, futureM, France

4:40pm - 5:40pm
Room 107
Closing Plenary

6:00pm - 8:00pm
Conference Reception @ Lee Ungno Museum

LeeUngnoMuseum1 LeeUngnoMuseum2

157, Dunsan-daero, Seo-gu, Daejeon

Mayor Sun-Taik Kwon of City of Deajeon,  will be welcoming Museums and the Web Asia 2014 Conference and Lee Ungno Museum’s 110 years celebration of  Goam Lee Ungno’s (1904-1989) birth.  The reception will coincide Lee Ungno Museum’s latest Exhibition Opening “Art Informel in Paris : Lee Ungno, Hans Hartung, Pierre Soulages, Zao Wou-ki”

The museum was designed by French architect Laurent Beaudouin, to commemorate the life and work of the artist Goam Ungno Lee (1904-1989), who devoted his whole life to the modernization and globalization of Korean tradition through architecture. The building pays homage to Lee’s life and works, dating from his early ventures to his final days.

Shuttle Service will be provided:

*From Deajeon Convention Center to Lee Ungno Museum
*From LeeUngno Museum to Lotte City Hotel Daejeon

Thursday, October 09, 2014
8:00am - 5:00pm

A day long tour from the conference hotel in Daejeon to the conference hotel in Seoul which will visit:


8:30: Departs from Lotte City Hotel
10:30: Arrive Nam June Paik Art Center
12:00-13:00: Lunch (near NJP Art Center)
13:00: Departs from Nam June Paik Art Center
14:00: Arrive at National Museum of Contemporary Art, Seoul
15:30: Departs from the National Museum of Contemporary Art, Seoul
16:00: Arrive at LeeUM, Seoul
18:00: Departs from LeeUM
19:00: Arrive at Lotte City Hotel Mapo

Nam June Paik Art Center
10 Paiknamjune-ro, Giheung-gu, Yongin-si, Gyeonggi-do, 446-905 Korea T +82-31-201-8500

Opened to the public in 2008, the Nam June Paik Art Center aspires to revive the generosity, criticality and interdisciplinary nature characteristic of both Nam June Paik’s work and life. To fulfi ll the artist’s wish building ‘the house where the spirit of Nam June Paik lives on’, Nam June Paik Art Center develops creative and critical programs on the artist.  The curving exterior of Nam June Paik Art Center building takes the form of grand piano, which makes a frequent appearance in Paik’s works, and its shape also refers to ‘P’, the fi rst letter of his surname. The Nam June Paik Art Center building is designed by German-based architects, Kirsten Schemel and Marina Stankovic / KSMS.

Special Exhibition, “Good Morning Mr. Orwell (2014 17 Jul. 2014– 16 Nov. 2014)” will be available for MW Tour.

National Museum of Modern and Contemporary Art
30 Samcheong-ro, Sogyeok-dong,  Jongno-gu, Seoul 110-200  TEL +82. 2. 3701. 9500

The National Museum of Modern and Contemporary Art, Korea is going to open a new branch in 2013 in Sogyeok-dong, Jongno-gu, where former site of Defense Security Command was located. The announcement for the construction of the new museum was made in 2009, and the architecture for the museum was selected through idea proposals and architectural design competition in 2010. Equipped with multiple facilities including a reference center, project gallery theater and multipurpose hall, etc., National Museum of Modern and Contemporary Art, Seoul strives to accommodate every mode of new artistic endeavors and communicate with the public.

Special Exhibition: Rebirth of Place: Expansion & Conflict of the Korean Modern Architecture, MATRIX: MATHEMATICIANS _ HEART OF GOLD AND THE ABYSS



The Leeum, Samsung Museum of Art opened, after several years of preparation, as an international art and cultural center for the display of both Korean art and world art. The late Hoam Lee Byung-chul, the founder of Samsung, had displayed his beloved collections of Korean national treasures and art pieces in the Ho-Am Art Museum, Ho-Am Gallery, and the Rodin Gallery. Inheriting the founder’s will, Mr. Lee Kun-hee, the Chairman of Samsung, has been passionately collecting fine artworks of Korean and international contemporary artists, accumulating and preserving Korean treasures with a high historical value. Now, as a fruit of years of hard work, we are opening the Leeum, Samsung Museum or Art to share with you our outstanding art collection.

The buildings of The Leeum, Samsung Museum of Art were designed by the internationally renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas to combine the past, present, and future of art and culture, and are in themselves remarkable artistic experiences.

Special Exhibition: Celebrating 10th anniversary of Leeum, “Beyond and Between”

Friday, October 10, 2014
8:45am - 8:59am
Workshop Coffee/Tea

Please meet us at ECC building: B263 or B266 @ Ewha Womans University Museum at 8:45am.  The University will host the coffee and tea and their staff will walk to the workshop rooms with you.

If you are staying at Lotte City Hotel Mapo, we will have a shuttle service at 8:30am.  Please meet us at the hotel lobby.  (There is not shuttle service after the workshop.)

9:00am - 12:00pm

Mobile Book Sprint - Agenda Workshop/Roundtable
- Jens Bley, eCultureLab@HCU, HafenCity University, Hamburg, Germany

9:00am - 12:00pm

Responsive Design: How to Plan and How to Do
- Jack Ludden, , USA, Annelisa Stephan, J. Paul Getty Trust, USA

12:00pm - 1:00pm
Workshop Lunch
1:00pm - 4:00pm

1:00pm - 4:00pm

Using WordPress in your Museum: a hands-on workshop
- Courtney OCallaghan, Freer and Sackler Galleries, Smithsonian Institution, USA

1:00pm - 4:00pm

Museums as Brand: Digital and Social Media Strategy
- Jiseok Kim, Mr. Jones Association, Korea

4:00pm - 5:00pm
Ehwa University Museum Tour

Ewha Womans University Museum opened on April 6, 1935, as part of the effort to preserve the Korean cultural heritage. The University Museum is the oldest University Museum in Korea.  The museum holds an extensive collection of Korean cultural heritage items from diverse fields including archaeology, history, folk life and art, ranging from prehistoric to modern times including the Joseon period. It houses one National Treasure, the “White Porcelain Jar with Grapevine Design in Underglaze Iron”(No. 107), eleven Treasures, including the Celadon Jar with the Inscription of the 4th Year of Sunwha” and “Album Commemorating the Gathering of the Members of the Hall of Elder Statesmen(Gisa-gyecheob)”, and three Important Folk Materials.