museumsandtheweb.com - Comments for "why and how museums go on social networks, benefits and issues"

MW2008 paper: Social Presence: New Value For Museums ...

jtrant — Fri, 28 Mar 2008 01:47:24 +0000

There are a number of very good papers that address this issue in the Proceedings of the upcoming Museums and the Web conference. this one is particularly relevant to this discussion:

Dawson, B., et al., Social Presence: New Value For Museums And Networked Audiences,
in J. Trant and D. Bearman (eds.). Museums and the Web 2008: Proceedings

,
Toronto: Archives & Museum Informatics. Published March 5, 2008. Consulted
March 27, 2008. http://www.archimuse.com/mw2008/papers/dawson/dawson.html

As the discussion on the MCG list today showed [starting with Frankie's post here -- follow it by date or thread] broad generalizations don't really get us very far. Studies like this one help to parse the opportunity, and the risk.

/jt

j. trant archives & museum informatics www.archimuse.com

to broaden the reflexion on social network and museum

meriam — Mon, 10 Mar 2008 10:39:09 +0000

As a growing part of museum decide to go on social network, a typology of
museum on social network can be done and rise the issue of the benefits of
such a presence for museums of fine art.
does this presence rise
new opportunities for museums of fine art, what kind of opportunities in
term of audience, new ways of interpretation, new ways of collaboration?

Museums on social networks, benefits and issues

shazan — Wed, 13 Feb 2008 22:56:41 +0000

Please join in the ongoing discussion about museum on Facebook on the 'Museums on Facebook' group on

http://www.facebook.com/group.php?gid=8173798651

susan

Brave New Museum

Juha — Fri, 08 Feb 2008 12:10:30 +0000

Together with Michiel van Iersel I was asked some time ago to write an article for the publication of Culture 2.0 conference in Amsterdam. The article is titled 'Brave New Museum - A Conversation about Museums in the Digital Age', and tries to overview the opportunities and threats of web 2.0 for museums.

P.S.

Juha — Sun, 03 Feb 2008 21:23:17 +0000

Might I direct you to my blog, where I have written about some examples of museums and Web 2.0?

Amsterdam museum community

Juha — Sat, 02 Feb 2008 18:17:30 +0000

Dear Meriam,
good to see someone opening this topic here. I can give you some insight in an example from Amsterdam, where we have founded a collective marketing organisation for the Amsterdam museums whose task it is to think about the relationship between museums and young adults between 18 and 35. One of the events we organize is an annual museum night. Over 40 museums participate, and a crowd of 26.000 with an average age of 32.8 visits 4 museums on that night. 7 out of 10 visitors is between 16 and 35.
One of our partners is a social network called Hyves, which is the Dutch equivalent of Facebook, and a market leader in the Netherlands by miles. We contacted them in 2006 to become our partner, so we have working together for over 18 months. The reason why we did is because we wanted to reach an audience that does rarely or never visit the local museums, in their natural habitat, that is online on hyves.nl. We are not simply present there, but try to understand the rules and modes of the network in order to be able to connect with the users. The simplest way is to syndicate our blog to Hyves. We have also opened a group, which has more than 1700 members right now. Here we upload pictures, videos and podcasts of our activities, and we actively update the page to inform the interested. We have also sold tickets here for our museum night with a discount for the members only, to reward them for their membership. This has given us national media coverage, since we were the first organization to sell tickets on Hyves. People respond well to our service, but also ventilate their nuisance. We think this is a good thing, since we can now engage with them, discuss topics and invite our visitors to help us shape future events and services.
To answer your question: we seek interaction and engagement. I am interested in learning from other experiences.
Best,
Juha