Museums use social media

biancabocatius — Thu, 30 Jun 2011 09:44:41 +0000

In some national contexts you are right. In English speaking countries, like the USA or GB, social media is already being used in several ways with different intensions (See survey by JOHNSON et.al., 2009 Internet URL: http://museumsocialmedia.pbworks.com/w/file/38784654/MuseumSocialMediaSu...), although museums are still using social media most often for “events listings or posting reminder notices (66,4%), to reach larger or new audiences (50%) and to post online promotions or announcements (47,3%)" (See FLETCHER, 2010 Internet URL: http://www.pram-aam.org/ResultsSummaryMar2010.pdf). In European countries, like Germany or Switzerland, the use of social media in museums is still not established and therefore mostly utilized for marketing reasons (See for a broader perspective LILL & SCHWEIBENZ, 2009 Internet URL: http://www.mai-tagung.de/maitagung+2009/lillschweibenzwordmai2009.pdf, VOGELSANG & MINDER, 2011 Internet URL: http://conference.archimuse.com/mw2011/papers/audience_a_holistic_approa... and SCHMID, 2011 Internet URL: http://kulturzweinull.eu/wp-content/uploads/2010/10/das-social-media-eng...).

And this was a summary for an unconferenced session (informal session) and it was not intended to prove an strengthen our thoughts and suggestions with surveys, case studies, research results or scientific theories.

Best practice Facebook profile of a representative

biancabocatius — Thu, 28 Apr 2011 08:12:25 +0000

I just found a blog entry on Community Organizer 2.0 about Lily the Black Bear as a representative for the North American Bear Center. Read more about it on http://www.communityorganizer20.com/2010/12/29/wha... or see the facebook profile on https://www.facebook.com/home.php#!/lily.the.black.bear

museumsandtheweb.com - Comments for "Unconference Session: Social media in museum education"

Museums use social media

Best practice Facebook profile of a representative